WTF is Pokémon Go and Why Is it Cluttering Up Social Media?


So, unless you’ve been living in a hole in the ground for the past couple of days, your social media has been filled with notices like this:

Caption of Stephanie's post, used with permission
Caption of Stephanie’s post, used with permission

(Which, if you have been living in a hole in the ground, welcome back!)

The new ‘it’ thing is now, apparently, a flashback to the ’90s, and Pokémon is now back on people’s radars. But if you aren’t one of the estimated 7.5 million people who downloaded it (in the US alone!) since it was released on July 6, you might be wondering what the heck it’s all about.