Don’t pay attention to the hooded figures the next time you go to Ralphs.
If you’re nodding your head in agreement, you’re probably a fan of the podcast Welcome to Night Vale, and you’re not alone. After all, it accomplished the rare feat of beating the podcast version of NPR’s This American Life in iTunes’ listing of top 10 podcasts overall in July 2013, and still maintains a place in the top 10. When you realize the podcast started in June 2012 and has no marketing outside of social media and word of mouth, it shows there’s more that meets the ears.
Read more at LA Weekly.