Category: editorial
Why I Won’t Donate to Park University — Communications Fail
Here’s a real-life example of what not to do to keep your potential donors.
So, You Want Some Publicity, Part 2: What I Will Write
My last blog post covered how not to get me to cover your news for KC Stage. Here are some things that WILL make me cover your news.
So, You Want Some Publicity, Part 1: What I Won’t Write
Here are some things that will NOT make me cover your news.
Ways to Lose Your Customer
In order to continue getting customers (whether you call them ‘subscribers’, ‘members’, or just ‘audience’), a performing arts organization needs to be able to retain existing customers.
Marketing Yourself
Getting work as an artist involves marketing yourself. Here are some tips.
Giving the Curtain Speech
Why the curtain speech works only if you do it right.